2022 Projects
2022 Mortgage campaign update, targeting Nurses, Biomedical, and credit union audiences and focusing on the current Mortgage climate and NIHFCU’s promotional offer.
2022 Mortgage campaign reboot, targeting current NIHFCU members and focusing on the current Mortgage climate and NIHFCU’s promotional offer.
Ongoing three-part digital Credit Card campaign targeting the nursing and biomedical communities.
Digital Credit Card campaign targeting the nursing community focused on ads consisting of messaging related to 0% APR for 15 months, Super low rates, Inflation concerns, and a $100 annual healthcare benefit.
2023 Projects
2023 Mortgage campaign update, targeting current NIHFCU members and focusing on the current Mortgage climate and NIHFCU’s promotional offer.
Digital Auto Loan campaign, promoting new vehicle purchases and existing vehicle refinances.
A multi-faceted campaign targeting NIHFCU members, NIH employees, and biomedical prospects and focusing on the three key NIHFCU Credit Card options (Platinum, Travel Rewards, Cash Rewards).
A multi-faced campaign targeting NIHFCU members, NIH employees, and biomedical prospects who are interested in making improvements to their home or property. The campaign qualifies members based on their inputs and suggest the NIHFCU home improvement products that best suit their needs.
Nurses month campaign recognizing nurses for their commitment and hard work, while promoting the credit union’s nurse-focused brand and membership benefits. The campaign will utilize a sweepstakes entry to capture prospect email addresses.
Nurses and Money themed campaign survey focused on the importance of nurses opinions and how much the credit union relies on them.
